Visual Configuration: Experience Reality Before Buying

Since our school days, it has all been stated that visual learning is the best way to understand concepts quickly. The human mind is very much adapted to quickly process things that the eyes witness. We, as humans, promptly connect with visuals rather than text. Product visualization brings the WOW factor as it provides the prior experience of reality. The same is the case with product visualization. A previous experience with the product through real-time visualization provides customers with valuable insights into the product they will buy. This enables buyers to customize and visualize products to meet their specific requirements.

The visual configurator for CPQ lets the customers interact with the products in the most practical way possible. The customers, through visual visualization configuration, can see how their products are taking shape, and they have an opportunity to select the customizable option directly in the dynamic 3D visualization. Furthermore, with visual CPQ software, customers can see the color, texture, materials, accessories, etc., of the product in advance and customize it according to their needs and thus can request a quote from the company.

The visual visualization configurator does not only help the customers but sellers as well. It speeds up the selling and purchase process and stimulates the visual CPQ software of the firms to produce faster and more accurate quotes for the configurable products of the clients. 

The visual sales process allows the production team to design products similar to the client's expectations.

Benefits Of Visual Configurator

The customized product becomes understandable through visualization, enabling the clients to make better purchasing decisions. So without wasting much of your time, let’s dive into the benefits of visual CPQ software.

1. Better Engagement From Shoppers

With increased online shopping, visual CPQ software has gained a lot of ground. Customers who have experienced the product in visual mode before buying have shown a greater liking for the product. It enables customers to see the end product and offers real-time customization and configuration of the product. The better experience also brings back the returning shoppers alongside the visitors. This increases consumer-company engagement and bolsters their relationship too.

2. Order Exact What You See

What you see is what you get- it is the most significant benefit companies offer through visual configurators. Studies have evaluated that a human mind can process an image 60,000 times faster than text. Thus pictures attached to the product become an eye-catcher for different e-commerce websites. Through a visual configurator, customers can see exactly what they are ordering in real-time. They can even see whether their customization is being implemented on the product. In addition, the visual configurator integrated with CPQ helps the sales team to generate quotes with correct pricing. All in all, it makes the imagination comes true.

3. Reduced Returns

The next best benefit of the visual CPQ software is that it reduces customer returns. Having virtually seen and known all the product features, customers are less likely to return the product to the company. In addition, the free return policy offered by different platforms costs them on transport and handling and leads to negative reviews and consumers leaving the brand. Thus customized products by customers have very little chance of a return, and fewer returns mean more sales and increased revenue generation for firms. 

4. Fast Ordering

Visual configurator fastens up the order process. Customers tend to trust what they see, and after visualizing the layout design of the product, they make purchasing decisions faster. It has been noted that products having images attached to them on the e-commerce website have a faster checkout rate as compared to products having no picture. Thus 3D model products have a faster ordering rate.

Summing up

There are numerous benefits of using a visual configurator for CPQ. Visual configurators give potential customers valuable insights about the product. It provides them with a positive customer experience, boosting their buying confidence and diverting their purchasing power to the best available product. If you want a visual configurator for CPQ, explore one with KBMax.