How Can Product Visualization Design Customer Experiences?

One-size-fits-all product design will no longer fit into customer expectations. They demand uniqueness and personalization in their product. 

To meet their expectations, manufacturers use Product Visualization Software to offer multiple features within the product and match up with a quick quotation and ordering process.

Product visualization software has infiltrated every step of the production process, which controls both thin and thick work areas of product design to provide a custom design that follows a set of standards. 

What is Product Visualization Software?

Product configurator software accurately displays products and features in an immersive environment for buyers to explore and engage with the products they are shopping for. 

It also improves the sales process with rules-based or knowledge-based features to generate a list of components or equipment, product structure, and allied documentation, including maintenance manuals, assembly instructions, installation instructions, etc.

Use of Product Visualization Software?

Thanks to product configurator software, online or in-store customers can visualize the product after being modified. When using a product visualizer on a brand's website, customers can notice and appreciate the minute nuances and characteristics that can be overlooked in conventional product photos. Even when zoomed in, a 3D product visualizer enables a high-quality view of the item.

End-to-end Visual Product Configurator solutions are a viable choice to incorporate into your business module. These SaaS-based solutions offer the compliance you need, the affordability every organization needs, and the improved configuration capabilities that come with the seamless connection.

How can product visualization software overcome the challenges of mass customization?

Here are some challenges that are worth considering: 

  • Giving your customers what they want and increasing customer satisfaction is possible with the fantastic Visual Product Configurator feature. Its interactions are feasible but will be much more complex and time-consuming than they may be worth. Your workforce will likely become irritated if they aren't up to the task. You will pay more for the extra time spent on problems that are too complex for them to handle. 
  • Your sales personnel must become highly versed in a much more comprehensive range of product choices to give an exact-match product. Also, your order entry teams must split-shift between processing orders for numerous smaller amounts of non-standard product variants and processing orders for large quantities of a few standard products.
  • Once an order is received, there is more significant pressure to accurately and rapidly convert unique client requirements into data that can be used to manufacture goods profitably. Additionally, downstream engineering and production procedures are necessary to manage these continuously changing specifications completely.
  • Creating a bespoke product might make the production process more complex, but this should encourage companies to reduce batch size and raise compliance. Manufacturers must restructure their ground staff and management procedures to reduce complexity, costs, and the need for more resources to meet this growing demand.

Here are some areas where the manufacturer can take the benefits of  Visual Product Configurator to reduce manufacturing challenges. 

Simplifying complexity

The sales team can offer sophisticated, multi-option items with the assistance of a complex product configurator and a strong rules engine. The Complex Product Configurator will handle every step of designing, establishing rules, assembling, and delivering. Customers can view the product in a 3D presentation and configure it to suit their business requirements. The interactive and autonomous customer experience increases trust and shortens the ordering process.

One of the Complex Product Configurator's most essential features is the ability to take compliance rules and automate results like calculating prices, bills of materials,  product drawings, and processing orders with a single click.

Lead times, keying errors, and the workload on engineering teams are all significantly reduced when these tasks are automated during the quote process without the involvement of the technical team.

Instead of continuously revising the duplicate drawings to support the sales teams, your engineers can focus more on the higher value. These more technical projects will result in significant efficiency improvements and business growth.

Every team, including sales and engineering, benefits from using the Complex Product Configurator, which finally provides the customer's requests in a specific amount of time.

Reducing costs, increasing buyer satisfaction

The capacity of Complex Product Configurator to reduce the possibility of fake products reaching customers assist in avoiding potential warranty claims. It also boosts customer happiness is another frequently overlooked benefit.

The expense of producing, packaging, and shipping a flawed product is intolerable; it damages your brand's reputation in the marketplace and drives away potential customers.

Better to avoid these mistakes!

Summing up

Product visualization software can help you resolve various challenges you may encounter while customizing products based on customer requirements. 

Want to visualize your product before its development? Try Epicor software. Thousands of manufacturers rely on product visualization software to grow and scale their businesses. 

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